Artificial Intelligence (AI) washing

03.07.2024

Artificial Intelligence (AI) washing

Why in the news?                                                                                                                                                                                                                                      Recently, it is revealed that tech companies and startups market themselves as using AI, but not doing so which forms the basis of ‘AI washing’.

About Artificial Intelligence (AI) washing:

• It is a deceptive promotional practice that exaggerates or outright lies about a product or service’s use of artificial intelligence (AI).
• Objective: To capitalize on people’s interest in AI and make an offering seem to be more cutting-edge than it really is.
• For example, a company may claim their chatbot is “Powered by the latest AI technology” when in reality, it simply matches keywords with pre-written responses.
• It is a term derived from greenwashing, where companies exaggerate their environmental friendliness to appeal to customers.
• Similarly, businesses that claim to have integrated AI into their products, when they’re actually using less sophisticated technology, can be accused of AI washing.
• It is found that the companies had made false statements to their clients about providing ‘expert AI-driven forecasts’ and using machine learning to manage retail client portfolios.

Problems of Artificial Intelligence (AI) washing

• AI washing can have concerning impacts for businesses, from overpaying for technology and services to failing to meet operational objectives the AI was expected to help them achieve."
• Meanwhile, for investors it can make it harder to identify genuinely innovative companies.

                                               Source: Indian Express

Ques :- Consider the following statements regarding the Artificial Intelligence (AI) washing:

Statement-I

It is a deceptive promotional practice that exaggerates or outright lies about a product or service’s use of artificial intelligence (AI).

Statement-II

 It is a term derived from greenwashing, where companies exaggerate their environmental friendliness to appeal to customers.

Which one of the following is correct in respect of the above statements?

A.Both Statement-I and Statement-II are correct, and Statement-II is the correct explanation for Statement-I.

B.Both Statement-I and Statement-II are correct, and Statement-II is not the correct explanation for Statement-I.

C.Statement-I is correct, but Statement-II is incorrect.

D.Statement-I is incorrect, but Statement-II is correct.

Answer A